So, you’ve already got a website, but want to update your customers or followers more regularly with new offers, new products and the latest goings on. It can be a hassle if you actually update your website all the time as you have to go back to your computer files, upload them each time, get access to the right files. You usually have to be in the office or workplace, you might be the only person who can do it, so if you are away no one else can do it.
There is a way round all this, you can update your site even if you are on holiday as long as you have access to the internet, you can let other people update the site and not alter the core files, you can do it quickly and easily. How? Just by adding a blog to your site.
Blogs were originally known as weblogs which got shortened to blogs. At first they were usually diaries (or logs) that individuals published on the web, but now they are common as a form of two way communication between the publisher and the audience.
They are a way of updating subscribers / readers on all the latest information, keeping it fresh and relevant (which search engines like) but without altering the main pages of the website. Readers can usually be allowed to comment on the latest posts (articles or updates that you publish) so they can express their views and give feedback.
There are a number of blog services that you can use and incorporate into your website (often for free) that can be customised to fit the scheme and design of your site. Then you can log in from any location and start writing whenever you have something to say.
One famous one that is usually available (and is definitely available on our hosting packages) is WordPress. WordPress has powerful administration features that give you almost total control over how pages are organised, published and how they look.
Get blogging on your website and see if you can build a larger audience, and impress the search engines at the same time! Contact us for full details of how to add WordPress to your website.